LITTLE DOT STUDIOS

My responsibilities for the Netflix UK account primarily focused on organic content ideation. This involved everything from campaign management and social strategy to copywriting, reporting - plus day-to-day ownership of the IG, X, TikTok, and Facebook UK accounts to over 7.8m followers.

Here, I managed content campaigns across several UK-focused Netflix Original titles such as F1: Drive to Survive, Peaky Blinders: Immortal Man, At Home With The Furys, and Louis Theroux: Inside The Manosphere. This required tapping deep into fandoms across all genres and ideating the best possible clips, moments, memes and formats that resonate best with audiences and the way they behave on social.

I also supported on several more global campaigns like Stranger Things and Bridgerton, helping the client reach an average of 75m+ accounts and 20m+ interactions each month on Instagram alone.